Coolburst

“What’s Stifling creativity at CoolBurst?”

Table of Contents

Executive Summary………………………………………………………………………………3

What about the company (structure, features, policies, practices, reward system, culture, and management style) is stifling creativity and supports creativity at CoolBurst?

* Structure…………………………………………………………………………………..6

* Culture…………………………………………………………………………………….6

* Policies & Practices……………………………………………………………………….7

* Management Style………………………………………………………………………...8

* Reward System……………………………………………………………………………9

Changes Needed to Make CoolBurst a Learning and Innovative Organization

* Enrich the Work Environment…………………………………………………………10

* Employ the Right People………………………………………………………………10

* Implement a Reward System…………………………………………………………..11

Successful Implementation of Changes

* Assess the Current Culture……………………………………………………………..12

* Enrich the Physical Workplace…………………………………………………………12

* Create a Community of Interest………………………………………………………...13

* Employ a Diverse Workforce…………………………………………………………...13

* Cross-Fertilization of Employees……………………………………………………….14

* Challenge Employees with Stimulating Projects……………………………………….15

* Give Employee Autonomy……………………………………………………………...15

* Create a Department of Research & Development……………………………………..16

* Recognize & Reward Employees……………………………………………………….17

Conclusion………………………………………………………………………………………18

References……………………………………………………………………………………….19

Executive summary

Any individual with a creative mind could see where and how competition can develop and affect CoolBurst annual revenues and profits. CoolBurst is an old organizational culture that believed in self-discipline, respect for authority, tradition, and being conservative. The CEO of the past was Garth LaRoue, who believed in the old saying, “either you’re born creative or you’re not.” CoolBurst wasn’t a creative place,...