Submitted by: Submitted by mbadude77
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Words: 4936
Pages: 20
Category: Business and Industry
Date Submitted: 03/13/2015 01:44 AM
CHOOSING BETWEEN FRANCHISING AND SELF-INITIATED BUSINESS: THE CASE OF FOOD STALL INDUSTRY
In Partial Fulfillment of the Requirements for the Degree
Master in Business Administration
by
Submitted to:
TABLE OF CONTENTS
CHAPTER I
Introduction
Statement of the Problem
Hypothesis/ Assumption
Scope and Limitations of the Study
Significance of the Study
Definition of Terms
CHAPTER II
Review of Related Literature
CHAPTER III
Methods of Research
Research Design
Sampling Technique
Respondent/Subject
Sources of Data
CHAPTER IV
Data Analysis
CHAPTER V
Conclusion/s
Recommendation/s
CHAPTER I
One of life’s major decisions is venturing into business. There are many reasons why we want to go into business for ourselves. We may be considering starting our own business as a result of a life situation triggering our entrepreneurial desires. As we explore starting our own business, we will find there are many decisions which must be made and important issues to consider for us to minimize our risk and increase our success.
There are various options for entering a business of our own. Two of most common entry options are buying a franchise and starting a new business.
Franchising is a business model in which many different owners share a single brand name. A parent company allows entrepreneurs to use the company's strategies and trademarks and also provides the franchisee with support, including advertising and training, as part of the franchising agreement.
Buying a franchise has emerged as a popular way for potential business owners to start a new business. A franchise offers advantages in name and product recognition, proven operation procedures as well as volume purchasing power. It provides established product or service which may already enjoy widespread brand name recognition. This gives the franchisee the benefits of a pre-sold customer base which would ordinarily take years to establish.
While it seems...