Case Study Analysis: Defender Direct, Inc.

Case Study Analysis: Defender Direct, Inc.

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Company Name: Defender Direct, Inc.

Topic of the Week: The idea of the company’s strategy-culture relationship and which of the four strategy-culture situations should it implement in order to help move Defender Direct forward.

Synopsis of situation

Defender Direct, Inc. is a privately owned company that deals in selling and installing ADT security systems and Dish Network Satellite TV to households in the United States. The company was started in 1998 by Dave Lindsey and its headquarter is in Indianapolis, Indiana. It has a history of humble beginning that started with the savings of both Lindsey and his wife that amounted to $30,000. He started by going door to door hawking ADT security systems personally and later grew to employ others to undertake the task.

Hess, E. D. (2011) stated that Defender Direct, Inc. now ranked as one of best dealers in ADT security systems and Dish Network Satellite TV in United States and the rest of the world. In 2008, the company was ranked at number 387 out of 500 fastest growing companies in the United States with 1,500 employees. In this essay, a case analysis focusing on the four strategy-culture situations the company should implement in order to help move the company forward is presented. This will include the key issues, alternative solutions, proposed solution, Implementation and Recommendations.

The key issues

The key issues in Defender Direct, Inc. case study revolves around how the company should implement its four strategy-culture situations in its business operations in order to maintain and improves its market share in security systems industry. Lindsey is also concern on how to penetrate the global market and utilize the marketing capabilities of its employees in the world market. Another issue is how to create a good relationship with the employees that will help build an...