El Filipino Restaurant Docx

El Filipino Restaurant (A Project Mini-

Feasibility Study Proposal)

Alviar, Jeffrey Jr. P., Arenal, Aljohn V., Berbegal,

Eunice A., Bernaldez, Clydene Miche V., Erecilla,

Aiza S., Panghari, Geraldine A., Padrones, Mat

Frances A., Rustique, April Mae V., Villa, Mj V.

Executive Summary

This page represents the business plan of El Filipino

Restaurant. This is located at Diversion Road,

Mandurriao, Iloilo City. Unlike a typical restaurant,

it provides a unique combination of excellent

Filipino food at affordable pricing with a fun and

entertaining atmosphere. It’s the answer to an

increasing demand. The public (1) wants value for

everything that it purchases, (2) is not willing to

accept anything that does not meet its

expectations, and (3) wants entertainment with

its dining experience. This restaurant was

established for Filipinos since 2010 for those who

have less time to prepare and cook their meals when

they go to their offices and go home. And to

become well known to other nationalities the food

that the Filipino has, it is designed by the owners

of the business to focus in Filipino dishes.

Filipino loves to eat especially Ilonggos which

explains why fast foods become visible anywhere in

Iloilo City. These international franchises and their

local limitations dominate. Filipino dining taste, in

turn, has become very Western. It was this way that

the owners of El Filipino Restaurant who once

become a student of John B. Lacson Foundation

Maritime University sight that it’s a big

opportunity to establish restaurant focusing on

Filipino dishes only to restore the original dishes of

Filipino against the foreign fast food concept. El

Filipino Restaurant vision is to become the number

one truly Filipino restaurant that can bring best

local menu in the world-class and a truly El Filipino

Restaurant concept can go global.