Com3706

COM3706: MARK SCHEME FOR Assignment 01, 2015 Student number: Minimum criteria for evaluation of performance Each section requires enough information for five marks 1 Statement of intent (problem) Research criteria Formulate the statement of intent. Identify the following 5 aspects: nature (approach); time dimension; objectives (action); issue to be resolved; method(s) 2.1 2.2 2.3 2.4 How is the problem/issue relevant to communication? Why is your issue researchable? What makes your research feasible Account for ethically acceptability? Discuss the handling of both people and data 5

2

5

3

Extent (Scope) Population

Where is your research done (which publication(s) is/are used. Where will research be done (geographical boundary). When will your research be done (and motivation for choice of time). What is the nature of the time dimension? 4.1 Who/what is/ the target population 4.2 Who/what is the accessible population? 4.3 List 4 population characteristics. 4.4 What is/are the units of analysis in your research? Are the characteristics & units of analysis appropriate to the research issue? Formulate 4 assumptions and 4 sub-issues related to the problem. 5.1 The assumptions must be appropriate to the problem to be resolved. 5.2 Sub-issues must be linked to the assumptions and lead to “yes”/”no” answers. 6.1 6.2 Indicate what the goal is. Explain why. Indicate the objectives. What will be explored? What will be described?

5

4

5

5

Assumptions/ Sub-issues

5

6

Goal/objective

5

7

Research questions Theoretical approach

Formulate 4 research questions. The research questions must be linked to the goal, objectives, assumptions and subissues. The questions must reflect the 5Ws+1H. 8.1 8.2 Definition of qualitative and quantitative content analysis. The distinction between the two methods must be clear Operationalisation of creative concepts (categories), with an example. If no example, deduct 1 mark Method of reasoning. What is...