Coffee Processing Essay

Name: Dangthuylinh

Class: FB5A

Coffee processing, packaging and exportation for Vietnam Company

SWOT, PESTEL analysis

Strength

Advantage of natural conditions: Vietnam is located in the tropical belt Northern Hemisphere, stretching along the meridian from 8030’ to 23030’ north latitude. Climatic conditions, geographic and land suitable are suitable for development Coffee that gives Vietnam’s Coffee is very distinct taste and originality.

Climate: Vietnam is located in the tropical belt, normally; climate is very sunny within a large of annual rainfall. Rainfall is evenly distributed between the months of the year, especially in the month to grow coffee. Climate in Vietnam divided into two distinct regions, Southern climates under hot and humid tropical climate, which is suitable for Robusta coffee, Northern climates with cold winters and drizzle, are suitable for Arabica coffee.

Land: Vietnam has basaltic soils, so Coffee will be easier to distribute throughout the territory of which are concentrated in two Highlands and South East, with an area of millions of hectares.

Thus, the coffee needs two basic elements are water and land, both factors are in Vietnam, that why Vietnam has special advantages than other countries.

Advantages of employees: Vietnam has a population of 80 million people of which 49 percent are belong to working age. This is a workforce abundant supply of all activities in the national economy. Coffee production for export is a process involving several stages, starting from breeding research, tending planting, purchasing, processing, preservation, packaging and export. This process requires a large workforce. Especially in Vietnam, the application of machinery to the production and processing of coffee yet so many advantages in labor can help our country greatly reduce the cost of producing coffee exports may lower price helped Vietnam cam compete on price compared to other countries in the world.

According to estimates,...