Computer Emotions

Consumer emotions

Emotions and Consumer Behavior

The impact of emotions on judgments, evaluations, and decisions has long been important to psychology and consumer behavior. The field’s focus has progressed from demonstrations that emotions, like cognitions, do have an impact on consumption, to more nuanced understandings of what drives the experience of discrete emotional states, how those discrete emotions uniquely affect decision making and the motivations that consumers might have to regulate their emotional states over time. The articles selected for this special collection offer further insight into these important topics. They examine how distinct perspectives shape the processes of appraisal that lead to emotional experience and how different consumers might define happiness distinctly. They examine emotions that vary by valence (positive, negative, and mixed) as well as emotions that are more hedonic versus those that rely on higher order self-conscious processes to arise. These studies also suggest new ways to distinguish among emotions and to assess their usefulness to consumers, by considering the emotion’s temporal frame. And they remind us that although arousal has received relatively little attention recently, compared to investigations focused on valence or appraisals, there are still many novel insights to be discovered by better understanding how consumers manage their experience of emotional arousal to achieve their own affective goals.

Problem customers

Step One: Adjust Your Mindset

Once you're aware that your client is unhappy then your first priority is to put yourself into a customer service mindset.

This means that you set aside any feelings you might have that the situation isn't your fault, or that your client has made a mistake, or that he or she is giving you unfair criticism.

All that matters is that you realize that your customer or client is upset, and that it's up to you to solve the problem. Adjust your mindset so that...