Spencer's Analysis

A Project report

for

Retail Management in Operation

Submitted to

Prof. A.K.Haldar

In partial fulfilment of the requirements of the course

Post Graduate Program in Business Management

On 5th March 2012

By

Kiran Thakur

(B10010)

Praxis Business School

Kolkata

(2010-2012)

Schedule for the RMIP workshop at Spencer’s Retail, Money Square Mall, Kolkata.

Date | Assignments |

20 February 2012 | Backend/logistics/ IT/ Warehousing |

21 February 2012 | Cash and billing |

22 February 2012 | Categories across store |

23 February 2012 | Categories across store |

24 February 2012 | Understanding Consumer behaviour |

Executive Summary-

The purpose of this report is to summarize the activities that I undertook as part of my retail management in practice workshop at Spencer’s Retail, Money square Mall, Kolkata. I had to work in coordination with the company’s sales team to track the entire back end operations and the front end operations, Category management, cash management, HR management etc.

In this report I have given a brief picture of the Spencers retail to understand the different aspects of retail. I have also depicted the current standing of Spencer’s on the horizon of Indian retail industry.

This RMIP workshop has been a pure learning experience and has enriched and enhanced my knowledge about the retail industry.

I am especially thankful to the entire team of Spencer’s for their impeccable support during this workshop. Without their expert guidance and co-operation, it would have been very difficult for me to structure this project. I am grateful to them for their help and support.

Spencer’s Retail: The Organisation

Spencer’s Retail Limited is a multi-format food-first retailer providing a wide range of quality products to discerning young customers - well-travelled citizens of the world, looking out for authentic flavours and experiences in a fun-filled shopping environment. Their brand positioning –Makes...