Starbucks Ethics

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Introduction

The company was founded in 1971, by Jerry Baldwin, Zev Siegel, and Jordan Bowker pulling together $8,000 to open up the first Starbucks in a small building in Pike Place market in Seattle, Washington, offering some of the world’s finest fresh-roasted whole bean coffees. In 1982, Howard Schultz joins the Starbucks marketing team and convinced the company to set-up an espresso bar in downtown Seattle. Then in 1987, Howard Schultz with the help of local investors bought Starbucks and now it is the largest coffeehouse company in world. There are now more than 21,000 retail stores in 65 countries. Starbucks has 151,000 full-time and 31,000 part-time employees or "partners" as they call them. The company is well beyond the growth cycle of development. Starbucks BCS has turned it into the maturity stage in life cycle of business. The Starbucks experience is unique from all others. Starbuck’s loyal customers have stuck by their favorite brand through many challenges and finally it is stable.

Executive Summary

Mission

“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

Vision

“Establish Starbucks as the premier provider of the finest coffee in the world while maintaining our uncompromising principles while we grow.”

Values

With our partners, our coffee and our customers at our core, we live these values:

Creating a culture of warmth and belonging, where everyone is welcome

Acting with courage, challenging the status quo and finding new ways to grow our company and each other

Being present, connecting with transparency, dignity and respect.

Delivering our very best in all we do, holding ourselves accountable for results.

We are performance driven, through the lens of humanity.

ASSESSMENT OF EXECUTIVE SUMMARY

Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.  But being...