Greater Audience the Internet Encompasses a Much Larger Area Than the Few Miles Local to Your Business' Office or Store. Your Web Presence Reaches Out to Everyone Who Passes by Your Virtual Doorstep, Which Could Include

Greater Audience

The Internet encompasses a much larger area than the few miles local to your business' office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.

Reviews

Some may consider reviews a double-edged sword of conducting business on the World Wide Web, as there will always be that possibility of a receiving a negative one, fairly or not. But if you run your business honestly and treat your customers well, these should be isolated incidents, outnumbered by the many raving reviews left by your satisfied customers. Potential customers often check for reviews of a company or product before using either, so always encourage happy customers to leave reviews on rating sites such as Yelp or Google Places.

Easier Selling and Marketing

It's a well-known marketing fact that people like to buy but don't like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a possible pushy salesperson. Marketing your business is also easier and more far reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually included printing and mailing costs.