Strategic Plan

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Strategic Plan Report

2010-2015

May 2010

By: Melanie Taylor

Cheryl Anthony

Troy Micic

Table of Contents

Executive Summary 4

Introduction 5

Background 5

Internal Environment 6

External Environment 7

Local and National 7

Global 7

Mission Statement 8

Vision 8

Values 8

Political, Economical, Socio-Cultural and Technological (PEST) Analysis 9

Factors impacting on NGMV: 11

Political 11

Economical 11

Social 12

Technological 13

SWOT Analysis 14

External Influences: 14

Threats 14

Opportunities 15

Internal Influences: 15

Strengths 15

Porters Five Forces: 17

Buyer Power 18

Supplier Power 18

Substitute products 19

Rivalry 19

Competitors and New Entrants 20

Boston Consulting Group (BCG) Matrix 21

Value Chain Analysis 23

Research and development 24

Manufacturing and assembling of the product 24

Marketing and Sales 24

Customer service 24

Scenario Plan and Improving Performance 26

Key Performance Indicators 29

Customer Service Targets 29

Net Profit Projection 30

Market Share 30

Staff retention = retaining knowledge and expertise in the organisation 31

Monitoring Key Performance Indicators 31

Three strategies 32

Customer Service Strategy 32

Greener environment 32

Growth Strategy/Global Strategy – expand into other markets (New Zealand/UK) 32

Cost Benefit Analysis 33

Cost Benefit Analysis for NGMV 34

Planning into the Future 35

2010 – 2011 35

2011 – 2013 35

2013 – 2015 35

Bibliography 36

Executive Summary

This report summarises the five (5) year Strategic Plan for Next Generation Motor Vehicles (NGMV) and discusses in detail a number of internal and external factors that have been considered throughout the development of the strategic plan.

NGMV’s management team has researched the motor vehicle industry, within both local and international markets and has researched the future of Australia...