Apple Case

Apple Case Study

SWOT Analysis of Apple:

Strengths:

* Very good interface

* Powerful brand image and superior design

* Loyalty of the customers

* Supply chain management is good which caters to high demand of orders

* Billions of cash reserves

Weaknesses:

* Dividends not issued

* Price is very high

* Turn around is slow compared to the high demand in the markets

* Low market share compared to its competitors

Opportunities:

* High market growth for laptops

* Current tie ups are weak. More stronger tie ups can be made with other companies

* Can obtain patents by doing mergers and acquisitions

* Demand for cloud computing

Threats:

* IP rights can be breached

* Limited capacity for customization

* High substitution of products effect

SWOT Analysis of Amazon:

Strengths:

* Brand recognition world wide

* Great amount of research

* Viion is cunsumor centric

* Innovation

* Cloud

Weaknesses:

* Physical presence is absent

* Expensive strategy

Opportunities:

* Wide products range

* Constant improvisation in the internet service providing

SWOT Analysis of Google:

Strengths:

* Tops in the search engine chart

* Easy GUI

* Innovative serrvices like news, images

* No lingering for advertisement revenue, quick routing to home page

* Interface in 88 languages

Weaknesses:

* CPC adveertising and charrging is confusing

* Search algorithms make mistakes

* Advertising is less effective

* Complex business model

Opportunities:

* Mass maeket portal

* Add stiky notes lke chat room

* Enhance search engine

* New swrvives like prodct search

Threats:

* Competitio and rivalry

* Legal trial

SWOT Analysis of Microsoft:

Strengths:

* Product development is rapid

* Good name recognition

* Release of new product updates

* Customer base of approx. 30mn people

Weakness:

* Fewer number of custonmer...