H&M Analysis

Nowadays with fast growing world China has become one of the leading economies in the world, taking into consideration fast growing GDP of 7-10% per year. With fast-growing comes some issues as Green Trade. Green trade barrier appeared in China at the end of 20

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 Century. It was caused by the effects on the trade of import and export in China. However, Chinese government has begun to make the program to protect the environment from pollution. On the environmental issues, Chinese government combined prevention with control, made strict environmental, increased investment of environmental technology and promoted the development of environmental technology and industry. By the end of 2005, the quality of environment has improved and total emissions of major pollutants have reduced10% comparing with 2000. (Bloomberg, 2010) In this aspect, H&M set an example for many Chinese Companies. H&M promotes environmental awareness between their suppliers and employees. They adopted new technologies to use the resources as efficient as possible that could minimize waste. H&M respect the decisions which be made by nature. H&M adhere to use organic cotton, which grow in the traditional environment without any chemical (H&M, 2007b). Therefore H&M has adopted a sustainable cotton strategy that consists of three components: improving conventional cotton production, engaging in organic cotton production, and recycling cotton. Firstly H&M developed a newly Improving conventional production. H&M contributes to improvements in conventional cotton production through its participation in the Better Cotton Initiative (BCI). Its argument for this engagement is that nearly all cotton worldwide continues to be produced conventionally and that large-scale transition to organic production is therefore unlikely to happen quickly.BCI is a voluntary programmer, founded in 2005, with the aim of enabling millions of farmers around the world to grow cotton in a...