Eco201

The firm I chose as my small business is Edible Arrangements. The company’s headquarters are located in Wallingford, Connecticut. Their mission is simply “To Wow You!” The mission states “When it comes to a WOW, we think you know one when you see it. We’d love to tell you more about what our mission means to us: how we spend years developing our unique and inventive fresh fruit concepts, how we require that every piece of produce we use meets the highest standards of quality, and how our in-store Fruit Experts® craft each arrangement with care, because they understand exactly what it takes to make your special occasion extra special ("Edible Arrangements Customer Service)”.

I chose this company because their arrangements are amazing from the quality to the fresh taste of the fruit. I have a friend who not so long ago opened an edible arrangement franchise of her own. Business is great for her; there is always a reason to send a gift even if it is just because. I believe that this company will be around for a while but there is room to target the business industry more. Business supervisors, managers, directors, and employees are always looking for that unique and easy gift to reward their employees and each other with, why not an edible arrangement or chocolate dipped fruit? I think by targeting the business industries with promotional items such as catalogs, emails, advertisements, etc, there is an additional opportunity for growth. These arrangements and fruit dips may also be purchased for meeting, banquets, and parties for the businesses.

Analyzing the Opportunities of the edible arrangements is the fresh fruits are mostly loved by everyone and wide range of people will be interested in such health conscious products. This will boost the company in their growth. Their unique idea on fresh fruits is totally a new innovative and different concept. This leads to increased stakeholders. The other opportunity for edible products is to redesign their gift...