Submitted by: Submitted by 251121
Views: 46
Words: 1661
Pages: 7
Category: Business and Industry
Date Submitted: 03/23/2015 09:50 AM
Carla V. Carr
Understanding Markets and the Environment
MGNT-3410
BSM-334
May 10, 2012
Chapter 1
Questions:
1. Question: Increasing customer power is a continuing challenge to marketers in today’s economy. In what ways have you personally experienced this shift in power; either as a customer or as a business person? Is this power shift uniform across industries and markets? How so?
Since our economy has changed the customer in most cases has the upper hand. If the
marketer’s price is not right as a consumer we have the luxury of shopping around for the
best price and quality. Also as customers online shopping provides excellent deals.
This power shift is not uniformed across industries and markets. There are consumers that
does not really care about find a better deal or better quality for their money; if a product
appeals to them, they will buy it. Also, some industries and markets are continuing to improve
the supposed benefits, enhance customer value by and reducing the total costs.
2. Question: How concerned are you about privacy and security in today’s economy? Are you more concerned about online security or about the potential ramifications of RFID technology? Will these issues still be important in 10 years? Explain.
I have great concern about my privacy and security, mainly because of ‘identity theft’.
I am concerned more with RFID technology than online security. I am a supporter of online bill-pay and shopping. I protect my information the best that I can by paying bills through my banks bill-pay option and I use PayPal to pay for online shopping. On the other hand with RFID technology, you can have information stolen from you without you even knowing. For example the devices criminals are using to steal your credit card information while your card is still in your purse or pocket.
These issues will still be a concern,...