Farah

TEXTBOOK CASE STUDY (GROUP 5)

MGT 3020 Section 1

Semester 2 2014-2015

TRAIL CASE :Authentic Biscuits from Australia….to Sell or Dispose?

Member’s name:1)*N.Izzah Syakirah bt Ishak (1321374)

2) Souphaphone Chueangmanivong (1119776)

You are required to strictly use this template to type and submit your assignment. Do not change the line spacing; nor provide a cover page).

E-mail of sender on behalf of the group: izzahsyakirah@gmail.com

Our group case:Trial Case

Due date: 05 march 2015 Date of submission: 05 march 2015

Destination e-mail BE1: BE2: first.manager2003@gmail.com

(If instructed: yusof@iium.edu.my)

Required: Submit the hard copy on due date at the start of class and e-mail attachment by 6.00 p.m. irrespective of whether the class actually meets

Email SUBJECT’s information: N.Izzah,Authentics biscuits From Australia

Filename: : N.Izzah,Authentics biscuits From Australia

QUESTION 1a:

Justify whether Madam Marina’s strategy views are reasonable or otherwise? Was she tawhidic?

ANSWER:

In my opinion,Madam Marina strategic point of views are not reasonable.Although the product is basically high quality product but because the product get infested with mould and insect,we cannot assumed the quality is remained the same with the original packet of biscuits.So,her assumption to give opportunities to lower income group to have high quality product at lower price cannot be used.It is because,the biscuits are not in good condition and quality anymore.She should take precautions before the worst things happen.As abusiness person,she should get ready to face any problem and bare the risk that may arise in business.Searching for solution that can bring benefit to company as long as customers.It cannot be only one parties get advantage over the situation.If Madame Marina keep continues selling the infested biscuits,they may cover their loss but on the side of customers,some may suffer or...