Abcdefg

I.Background Of The Study

Case 1. ALMA ELECTROINICS: I’ll Dream of You

Mr. Andy Mallari opened a small shop selling transistor radios in 1979. His store was located at one corner (General Luna St.) of the entire stetch of Burgos Avenue, the main thoroughfare of Cabanatuan City.

The demand for electronic parts made him carry a wide assortment of parts that are used in the assembly and maintenance of radios, tape recorders, amplifiers, and various related appliaces.

By 1990, Mr. Mallari was able to save enough money for the purchase of 300 square meter lot along Del Pilar Street. He constructed a 10 meters x 15 meters two-storey building on the lot. The ground floor is used as his store where sales are made to customers which grew in number month after month. The second floor is used as his residence.

Mr. Mallari thinks that he can duplicate his feat in the other big towns of San Jose City, Gapan, and Guimba. He has already started operating his stores in those towns and sales are already picking up. His current operations cover sales and repair. There are five salesladies in Cabanatuan attending to the various needs of the customers. Those who bring their appliances for repair are saved by one of the six technicians. The parts used come from the stocks maintained at the store.

Those who purchase parts from the store consist of technicians from the various towns of Nueva Ecija. Sometimes, the technicians send somebody to do the purchasing of parts.

Mr. Mallari’s perspective has changed drastically after he met his classmate Estelito Chan in a class reunion at Araullo University. Mr. Chan has a well-established appliace assembly plant in Manila. He indicated that he did not start big but rather as a subcontractor for a large assembly plant. Slowly, Mr. Chan business picked up until he was able to establish his own factory.

Mr. Mallari thinks that he can follow the footsteps of his friends. As he is already 47 years old and his oldest child is about...