Sim336
Submitted by: Submitted by ngungu
Views: 28
Words: 4254
Pages: 18
Category: Business and Industry
Date Submitted: 03/26/2015 01:44 PM
Sin336
Strategic
Management
Nguyen
Thi
Thu
Huong
The
Strategic
Analysis
of
Kinh
Do
Company
U n i v e r s i t y
o f
S u n d e r l a n d
Table
of
Contents
Executive Summary
.........................................................................................................................
3
Introduction
.......................................................................................................................................
4
Content
...............................................................................................................................................
5
1.
Environmental analysis
.....................................................................................................................
5
a)
Macro environment
.........................................................................................................................................
5
b)
Industry environment.
....................................................................................................................................
8
2.
Internal Environment
.....................................................................................................................
10
a.
Core competences:
.........................................................................................................................................
10
b.
Value chain:
.....................................................................................................................................................
10
3.
SWOT analysis of Kinh Dong Company
....................................................................................
12
4.
Recommendations for the strategy of...
