Computer Entertainment

Marketing Project

05BSP069

[pic]

An Analysis Of

SONY COMPUTER ENTERTAINMENT inc.

BY

Ioannis Samaras

ID:A589718

Word count:9500

Contents

Introduction…………………….. …………………………...………… Page 4

Strategic Standpoint………………………………………...………… Page 4

Situation Analysis……………….…………...………………….….… Page 5

Environmental Analysis……….………...…………………………...… Page 5

Political factors………………………………………………… Page 5

Economic factors…………...……..…………………………… Page 6

Socio-cultural factors…..………………………………...…… Page 6

Technological factors…………………………………………… Page 7

Environmental factors………………………………………… page 8

Key Macro success factors……………………………………… page9

Porter’s Five Forces………………...………………………………..… Page 9

Intensity of Rivalry Among Existing Competitors……….. Page 10

Threats of new entrants……………………………………. Page 11

Threat of substitutes………………………………………. Page 11

Bargaining power of suppliers…………………………….. Page 12

Bargaining Power of Buyers……………………………….. Page 12

Downe’s Three Force........................................................................... Page 13

Digitalistion……………………………………………………... Page 13

Deregulation…………………………………………………….. Page 13

Globalisation…………………………………………………… Page 14

Strategic Group Analysis….…………….…………………………… Page 15

Sony…………………………………………………………….. Page 15...