Strategic Management

City University College of Science & Technology

Master of Business Administration

ASSIGNMENT 2

PAPER : MBA 5053

TITLE : strategic management

Name : Samuel Yeoh Tee Chun

Student ID : 201307050002

Lecturer : Mr. Goh

Content Page

Question 1 3

Question 2 4

Question 3 6

Question 4 9

Section A

Question 1

Write a vision and mission statement for a local restaurant in your area.

Summed up his organization's goals and objectives, mission and vision. The two companies serve different purposes, but often confused with each other. While the mission statement describes a company want to do now, a visual table summarizes the company wants to become the kind of person in the future.

Mission statement focused on the present; it defines the client (S), the key processes, it informs your desired level of performance.

Vision statement focused on the future; it's a source of inspiration and motivation. Typically, it describes not only the future of the organization, but the industry or social future of the organization hope to achieve change.

McDonald's brand mission is to be our customers' favorite place and way to eat and drink Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience -. People, Products, Place, Price and Promotion . We are committed to continuously improving our operations and enhancing our customers' experience.

References :

http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html

http://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement

Question 2

Regarding economic variables, list in order of importance five (5) specific factors that you feel most greatly impact retail industry.

A country's economy may be highly volatile and are often a function of many factors. In a strong economy, low unemployment and increase the enjoyment of the...