Market

Market Objectives

Reasons how we will Increase our Market Share in Denmark

4 main points that we will use:

1. Economies of scale - higher volume can be instrumental in developing a cost advantage.

2. Sales growth in a stagnant industry - when the industry is not growing, the firm still can grow its sales by increasing its market share.

3. Reputation - market leaders have clout that they can use to their advantage.

4. Increased bargaining power - a larger player has an advantage in negotiations with suppliers and channel members.

1. Product - the product attributes can be changed to provide more value to the customer, for example, by improving product quality.

2. Price - if the price elasticity of demand is elastic (that is, > 1), a decrease in price will increase sales revenue. This tactic may not succeed if competitors are willing and able to meet any price cuts.

3. Distribution - add new distribution channels or increase the intensity of distribution in each channel.

4. Promotion - increasing advertising expenditures can increase market share, unless competitors respond with similar increases.

Units sold per year | 7,467 |

Retailers carrying product | 8,500 |

Our company Shopper Drug Mart goes to Denmark, to show European customers that we are number one company in Canada, and want to illustrate that we can do it in Denmark too. Undoubtedly we want to heavily penetrate the market. In addition, we will use some aspects of promotion and marketing strategies that we some kind use in Canada to put our company in the first place of pharmacy companies in Denmark.

Target markets

Target market

Health problems | Age | Descriptions |

Pain Management | 35-55 | Low Back Pain: In people with muscle pain associated with vitamin D deficiency, supplementing with the vitamin may improve pain. |

Bone Support | | Vitamin D increases calcium absorption and helps make bones stronger. |

Blood Sugar Support | | Vitamin D is needed to...