Warlmart Stores-Situation Analysis

Tutorial #02 Wal-Mart Stores – Situation Analysis

At the completion of this tutorial session, you will be able to: Skim and identify the key parts of a case study Identify and list the key questions of a given case Conduct a comprehensive and systematic analysis of a case Analyse the key situational factors affecting a case Conduct a SWOT analysis based on stakeholder groups

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Required resources

The following resources are required for this tutorial: 1. Text book p. 17 Wal-Mart Stores Inc 2. Stationery and transparencies

Pre-tutorial preparation

1. 2. 3. Read the ‘Wal-Mart Stores Inc’ case. Identify the key question (provided in this handout) for this case. Draft a list of environmental factors that you may have to be discuss further during the tutorial session. We’ll be using the general environment factors (Lecture 2 Slide #17) to guide your analysis. This self-directed learning activity will take approximately 30 – 45 minutes to complete

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Tutorial Outline

Briefing and Explanation

1. The tutor will provide a brief explanation regarding the case and the set activities for the tutorial session. The key question is ‘What are the current environmental factors facing Wal-Mart and the fit of its current strategies with these factors?’. Your task is to: a. Identify the general environment factors affecting Wal-Mart i.e. i. Demographic ii. Economic iii. Political/legal iv. Sociocultural v. Technological vi. Global vii. Physical Environment b. Based on the company's external and internal environmental analyses, outline the primary factors impacting Wal-Mart's strategy. Organize these factors by Stakeholder Group (Lecture 1 Slide #26) to prioritize expectations and identify conflicting pressures on the organization. c. Review Wal-Mart's business-level and international strategies and evaluate their potential for success, given the strategic inputs outlined above. Determine their strategic fit with the environment identified in part (a). 3. Students...