Air Asia

Master Dissertation of Jinan University

A Study on Low-Cost Leadership Strategy: The Case of AirAsia 研究 成本领先战略：亚航

Author's name: Michael S.ST Name of supervisor: Huang Wei Li Academic degree and Title, Ph.D., Professor

Name of discipline and major: Master of Business Administration (MBA)

Submission date:04-2013 Date of defense: 05-2013 Chairman of the defense committee: Paper Reviewer: Degree-conferment authority and date:

Originality statement

I declare that the academic paper submitted is the achievements of the research carried out by me under the guidance of the supervisor.To the best of my knowledge, except for the special annotations and acknowledgements, the paper does not contain the research outcomes published or written by other people have, nor materials already used to obtain academic degree or certificate of Jinan University or other educational institutions. Any and all contributions to this research made by my coworkers have been described and recognized herein.

Signature of author: Michael

Date of signature: April 20, 2013

License of Copyright to Academic Paper

The author of the academic paper fully understand theprovisions promulgated by Jinan University for reservations and use of the academic papers, and is entitled to retain and submit the copy and disk of the paper to the relevant national departments or agencies concerned and allow access to them. I hereby authorizeJinan University to incorporate the academic paper in whole or in part into the relevant database for retrieval and to save and compile the academic paper by photocopy, microprint or scan. (This license is not applicable to an encrypted academic paper until decryption)

Signature of author: Michael Signing Date: April 20, 2013 Graduation destination of the author: Employer: Student

Mailing address:michael.guntur@ymail.com

Signature of Supervisor: Huang Wei Li Signing Date: April 20, 2013

Tel: +8618688408574

Zip Code: 510632

MBA Dissertation of Jinan University

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