Coca Cola

Coca-Cola Background/Overview Share a Coke

Established in Atlanta, USA in the 1880s, Coca Cola brand is the most well-known soft drinks company in the world. Coca Cola drinks are recognized by consumers as a refreshing carbonated beverages with the sweetened taste, but also with red and white colour trademark. Coca Cola drink become the most popular soft beverage across the globe, however big popularity gained other drinks produced by this company, such as Fanta, Sprite, Powerade, etc. Every day billions of drinks are sold in shops, restaurant and vending machines. After successful campaign during London Olympic Games in 2012, which as a target set up youth people, came time to come up with something new.

Rational reasons of buying and believing the product.

It is very tasty- sweet taste allow consumer to enjoy the drink

It is everywhere- you can buy in every shop, restaurants, pubs, vending machines, etc.

Convenient. “Grab and Go”, above if you are thirsty

Habit- good taste makes people to often purchases.

Caffeine addiction- coca cola contain of 32 mg caffeine in 330 ml of coke

Thirst- it is to satisfy and quench your thirst.

Promotion and advertising – companies actively promoting their products, spending millions of dollars/pounds on advertising in order to gain more consumers.

Cheap- compare with other soft drinks coke is relatively cheaper.

Personalise- millions of names swap with the Coca cola trademark in terms of personalised Coke with friends, creating happiness and memories.

What else will assist creative development?

Every consumer plays an important role./ Sharing is a way of re-creating.

Relationship between product and consumer becomes more