Mobile Commerce in Latin America: Opportunities for Mnos Beyond Payment | Researchmoz

Submitted by: Submitted by

Views: 22

Words: 615

Pages: 3

Category: Business and Industry

Date Submitted: 04/02/2015 10:48 PM

Report This Essay include new market research report"Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment " to its huge collection of research reports.

‘Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment,’ a Telecom Insider Report by Pyramid Research, briefly describes the concept of m-commerce and showcases the m-commerce value chain, which includes mobile-responsive and mobile-based merchants. We discuss the drivers and challenges for MNOs to increase their presence within the m-commerce value chain in Latin America, analyzing the impact on MNOs under a technology, demand and competitive perspective. We conclude with some case studies and outline the opportunities to MNOs to improve their positioning within theComplete Report With TOC @ m-commerce space by leveraging mobile merchants’ experience in Latin America.

Complete Report With TOC @

Key Findings

MNOs can play a more active role within the m-commerce value chain through the development of services and solutions that support the pre-payment and post-payment stages of mobile merchant’s experience. Some MNOs perceived that the payment stage is simply transactional and, although important, it is not a key attribute for customers in the research, and selection stages.

Many mobile merchants are expanding their operations within Latin America. While large mobile merchants create their in-house m-commerce structures, mid-sized mobile merchants need funds to promote their expansion and also the support of third-party providers to enable their operations.

All Countrywise Report @

OTT providers are increasingly developing new services and solutions to support mobile merchants. In a market which is content driven, OTT providers have competitive advantages such as access to extensive customer data, social media...