Kimberly-Clark

TABLE OF CONTENTS

AKNOWLEDGEMENT2

INTRODUCTION 3

THE BACKGROUND OF THE FIRM6

* The historical events / chronological history 6

* The management of the firm16

THE PRODUCTS PRODUCED / SERVICES OFFERED 23

* Types of products / services offered26

* The strength of the products30

FINANCIAL ANALYSIS 36

COMPETITIVE POSITION ANALYSIS 45

THE SURVIVAL ANALYSIS 55

THE CONCLUSION67

REFERENCES 68

AKNOWLEDGEMENT

Alhamdulillah, first of all I would like to thank God as finally I was able to finish my assignment that have been given by lecturer to me. This task had been done with all of my effort eventhough a little bit problem were happened to me while doing this assignment. Luckily ,all the problems can be settel down and i was able to adapt properly and wisely.Besides that,big thank to my Strategic Management lecturer PM Dr Azman Che Omar because without his guide, my assignment cannot be done properly like this. He always give me supports and guide to me how to do my assignment in purpose to produce a good outcome from research that been studied. Company that been chosen for my individual assignment is Kimberly-Clark Corporation .

Finally,millions thank to my beloved friend that always stick together and also helping me working hard to produce a good assignment with all effort and responsibility. Hope that all the effort will give a lot of benefits to my assignment.

INTRODUCTION

Kimberly-Clark Corporation is an American personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Based in Irving, Texas, it has approximately 56,000 employees. Kimberly-Clark UK holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune...