Walmart Sec 10k

Tiffany Green

Accounting 221

December 8, 2014

SEC-10k Paper: Financial Analysis of Apple Incorporated

Introduction: Apple Incorporated SEC 10-K Analysis

In this paper I will cover the financial analysis of Apple Incorporated for the year ending in September 2014. I will endeavor to present information that interprets the company’s financial data. In presenting this project I hope to allow anyone seeking to find out more information on Apple a clearer picture of their financial standing so that informed decisions can take place. I chose to study the financial information of Apple because I am fascinated by their success in branding. Apple’s formula inspires consumers to show brand loyalty. Year after year they offer new versions of their items with small incremental upgrades. With other devices such as android, many of these upgrades are available to current devices via download. However Apple requires the consumer to purchase a completely new device and they seem to have no problem doing so. I believe that this successful branding and consumer loyalty will be reflected in an analysis of their financial information. Apple has been consistently ahead of their competitors in the market and data will show that shows no sign of changing.

Company Background

Apple Inc. was established in 197 and is based in California. According to the company page on Apple at sec.gov, their company function is to design, manufacture and market mobile communication and media devices, personal computers, and portable digital music players, and to sell a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Simply put, Apple is in the business of providing any and all technology based device, software or solution. Currently the company’s offered products come in four main categories: mobile devices, personal computing device, apps for the various devices and software.

Business Strategy

Apple Inc. has a commitment to...