Pharmacare

LEG 500 - Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

White Marsh Campus

Strayer University

March 7, 2014

This paper will assess and analyse ethical as well as legal limits on marketing and advertising, touching on both the organization and its stakeholder. In addition, the paper will evaluate and explore the requisite regulations and laws concerning liability and safety of products emanating from the activities of PharmaCARE (Halbert & Ingulli, 2012). Further, there will be an extrapolation of the laws that pertain to intellectual property rights .These laws will be assessed to determine how they are used as tools for balancing the competing interests in the commercial world as evidenced in the case of PharmaCARE. As a result, the investigation undertaken in this study will be critical in understanding the ethical issues affecting advertising and marketing of products, product safety regulation, and intellectual property rights. Additionally, argument against Direct-to-Consumer (DTC) by drug companies will be raised, while comparing and explaining any possible suggestions and regulations for improving operations affecting compounding pharmacies using the case scenario of PharmaCARE/CompCARE as discussed in the previous assignment.

Ethical issues in PharmaCARE

Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert & Ingulli, 2012). Suppliers, business partners, and customers must be satisfied by the conduct of any company in undertaking its responsibilities. Some actions that are executed by companies can be considered unethical. For instance, selective advertising, deceptive marketing, and price wars are some of the activities that can have a negative effect on the firm’s relationship with various stakeholders. PharmaCARE has several ethical issues. These fall in various categories including marketing,...