Gp Marketing Plan

Developing a marketing plan to introduce a new product or service for an existing company.

Prepared and submitted by:

GLADIATORS

Group members ID

Rahman, Md. Arifur 06-06310-1

Chowdhury Angshuman 06-06250-1

Forkan Miadad 06-07163-2

Bhuiyan Md. Rajibul Islam 06-07101-2

AMERICAN INTERNATIONAL UNIVERSITY BANGLADESH

Acknowledgement:

At first, we would like to thank almighty god for keeping us well and giving us enough time, patience and energy to complete this report.

We would also like to thank Md. Sajid ishraq (Customer Manager, GP), Kaji Moinul (Customer Manager, GP), Md. Sarfarz Ahmed (Officer, GP), Al Mamun Romel and Tauhidul Islam for giving us their precious time and helping us for developing the new product.

It was such a great experience, developing a new product by using the skill and creativity with other group members which is the sign of coordination and well incorporation at work.

Executive Summary:

Bangladesh is regarded as one of the most promising country for telecommunication business. The potential of Bangladesh for getting outstanding result in this particular business at recent future will be its huge population. A huge quantity of Bangladesh’s population is having the service of mobile telecommunication system in present. This number of mobile phone users is increasing in a rapid growth. Basically, this rapid growth rate has become possible due to some logical as well as sharp decisions taken by few mobile network providing companies of Bangladesh. Grameenphone limited is one of those companies. Infact, Grameenphone is the most successful company in the...