Africa Mobile Payment Market - Trends and Developments, Business Models and Value Chain Analysis

Africa Mobile Payments Industry Outlook to 2019 - Growth Led By Governmental Support and Mobile Network Operators provides an in-depth analysis of the Mobile Money Industry and covers specific insights on the market size in terms of global and Africa mobile money market value, region and product wise segmentation, value chain analysis, business models, recent trends and developments and future outlook of the mobile money Industry at the global and regional level. The report also entails a detailed description of the prominent and emerging geographic markets of the region including Kenya, Tanzania, Uganda and others.

Mobile money has been responsible for bringing about a significant transformation in the conduct of financial activities by banked and previously unbanked people in the emerging markets. These services play a pivotal role in broadening the reach of formal financial services to the unbanked and financially underserved population in emerging economies.

The mobile money industry across the world has been continuously growing and expanding across various regions. The traction of the market is more aptly visible in the developing third world countries as compared to developed countries such as the US. For instance, Africa accounted for nearly ~% of the world’s active mobile money customers in 2013. Africa has been one of the early adopters of the mobile money in the world with the value of transactions growing at a CAGR of ~% over the period of 2009-2014.

With nearly ~% of the m-payment transactions originating in East-Africa, this region leads the African market of m-payments. The success story of the Africa mobile payments industry is best exemplified by M-PESA. At the end of 2013, M-PESA was evaluated to have over ~ million subscribers with ~ million active customers. M-PESA is primarily used for sending, withdrawing and depositing cash, which noted more than USD ~billion worth of person-to-person transactions in 2013, with average monthly...