Toys R Us Background

Toys “R” Us Background Information

By: Nesli Ozaltun

As most of you probably have heard of us, we, Toys “R” Us, Inc., are the worlds leading toy and baby product retailer. We offer a tremendous amount of products specifically directed towards children in 893 stores in the United States. Originally, Toys “R” Us began as a child-oriented business filled with baby cribs and furniture in 1948 during the baby boom era. After expanding our stores to now provide all the essentials for children, we have become a Fortune 500 company with a huge brand name that can be found in every household with young children.

The most important quality of Toys “R” Us is that we love kids! Everything we do and all the toys we create are to better treat the necessities of children. Our very simple and broadly stated mission statement is to be the world’s greatest kids brand. To make sure we best meet this standard, our executives have developed some “R” Commitments and “R” Values.

The “R” Commitments were established to ensure that our “R” Team is a great workplace full of excitement and positivity. Our “R” customers are guaranteed to receive the best customer satisfaction each time they shop with us. Our “R” shareholders are assured to consistently see performance-achieving results, and our “R” community is promised that we will always be a caring and reputable neighbor to the communities that we serve. In accordance with these commitments, we also have developed four values, which are: to be rapid, real, reliable, and responsible to best accommodate our team, customers, shareholders, and the community.

Our social responsibility is not only displayed in our various toy collections but also in the various charities, non-profit organizations, and causes that we have teamed up with and stand for. We will do anything to help children, and we want to continue to do so. In 2012 and 2013, we received the Corporate/Community Partnership Award for creating a fundraising campaign to...