Submitted by: Submitted by robertomoporto
Views: 48
Words: 332
Pages: 2
Category: Business and Industry
Date Submitted: 04/12/2015 03:45 PM
Running Head: MARKETING MANAGEMENT
Marketing Management
Marketing Management
Micro-Macro Dilemma:
The micro-macro dilemma is founded on the detail that what is good for companies and consumers may not be good for humanity as a whole. This can concern to a number of things, including high-powered motors in vehicles, atomic power, and bank credit cards.
Importance of social Responsibility as They Relate to Marketing:
With the help of CSR, strategic marketing decision can be improve effectively.
Four Basic Types of Marketing Opportunities:
Market Penetration, Market Development, Product Development and Diversification
Four Components of the Marketing Mix:
Product, price, place and promotion are the main components of marketing mix.
Three Dimensions for Segmenting Markets:
Demographic, Geographic, Psychographic are the main Dimensions for Segmenting Markets.
Scientific Method As It Relates To Marketing Research:
Marketing research is " the process or set of methods that links the consumers, customers, and end users to the marketer through data — information utilized to identify and characterize trading opportunities and problems; develop, perfect, and evaluate trading actions; supervise trading presentation; and advance comprehending of trading as a process.
Four types of product classes and their importance to an understanding of marketing:
* Convenience product: Inexpensive products
* Shopping product: It requires shopping
* Specialty product: Particular Item That Consumers Search
* Unsought products: Unknown to Potential Buyer
How to Use the New Product Development Process:
There are various steps that should be adopted in order to use new product development process such as:
* Concept
* Ideation
* Design
* Test
* Release
Strategies to Increase the sale:
In order to increase the sale, the company should adopt and implement new and innovative marketing as well as business strategies. In addition,...