Com3706

Table of contents PAGE

1. INTRODUCTION 4

2. MAIN ISSUE 4

3. RESEARCH CRITERIA 4

4. EXTENT 4

5. POPULATION 5

6. ASSUMPTIONS AND SUB-ISSUES 5

7. GOAL AND OBJECTIVES 5

8. RESEARCH QUESTIONS 6

9. THEORETICAL APPROACH 6

10. RESEARCH DESIGN 7

11. DATA-COLLECTION METHODS AND TECHNIQUES 8

12. DATA ANALYSIS 8

13. FINDINGS 8

14. CONCLUSION 9

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Sources consulted

SELF-ASSESSMENT AND SELF-REFLECTION

INTRODUCTION

This assignment is aimed at discussing the different creative concepts that exist within communication. Numerous magazines as well as newspapers were evaluated in order to ascertain how these creative concepts are applied. There is no certainty as to the number of creative concepts as different writers use either a logical or emotional approach to classify. We now explore 8 different creative concepts from 6 publications.

1. MAIN ISSUE

This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis.

2. RESEARCH CRITERIA

The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to the researcher as a media studies student. The main issue is researchable because it can be resolved by the collection of evidence. The research is feasible as the magazines relating to the problem area of the research are within the means of the researcher. In this research inter- coder reliability which addresses ethical acceptability is maximised by the fact that the focus of assessment is the manifest content of advertisements rather than the latent or connotative levels. Furthermore the advertisements were...