Submitted by: Submitted by afruchtman
Views: 22
Words: 521
Pages: 3
Category: Business and Industry
Date Submitted: 04/13/2015 04:14 PM
Thirty-nine years ago while hanging out in a garage, Steve Jobs and Steve Wozniak after working for Atari, and Ronald Wayne after working for Hewlett-Packard incorporated Apple Computer. Even though just three short months later, Wayne sold his shares, the two Steves went on to greatness as Apple’s revolutionary approach to personal computing. Years later Apple is still today an innovator in the technology world.
Apple is an excellent example of how firms can grow within the cutthroat competition of the tech world. Founded in 1976, Apple has bounced from otherwise catastrophic setbacks to become the mega-firm it is today. After the passing of Jobs in 2011, who led Apple to its success- cynics doomed Apple to begin plummeting in profitability and market leadership abilities (Gustin, 2013). For a while, these sentiments may have seemed accurate due to decreasing share price and innovation. However, Apple bounced backed like no other before. Apple designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, as well as sells a variety of related software, services, accessories, networking solutions, and third-party digital content and applications (Apple, 2014). The company’s products and services include iPhone, iPad, iTunes, Mac, iPod, Apple TV, along with a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service, and support offerings (Apple, 2014). Apple is anticipating another home run with the introduction of the Apple Watch that will allow the company once again to be the trailblazer in yet another tech unexplored market with the upcoming release later this month on April 24th.
The markets for Apple’s products and services are extremely competitive with the company being confronted by aggressive competition in all areas of business. The world that Apple operates within is characterized by...