Employee Job Satisfaction

Assignment no -1

Shampoo or deodorant of new positioning

We provide a shampoo, which are created extra shine by “Kind of evergreen tree”. This position is not claiming any other shampoo. So we want to create a position of extra shine of evergreen on hair.

a) Unfitness of the idea

Evergreen shampoo extra shines on hair.

b) Relevancy with needs of the consumer

Consumers want to color on hair. But they are not interested comical color. So they want to evergreen shine on hair. Which we include in shampoo.

c) How well existing completion was understood and reflected

Another shampoo is claim of Dandruff free, extra shine or Hair clean. But we provide a new shampoo of evergreen. Which are using the user reflect extra shine of evergreen on hair with Dandruff free.

Assignment no-2,

Observe the shopping behavior toward the store environment of a friend, a classmate or a relative

Observational learning

Observational learning consist of consumers often observe how others behave in response to certain situations and the ensuring results that occur, and they imitate the positively reinforced behavior when faced with similar situations.

I observed my friend by observational method. We are gone to retail store. Which are favorite of my friend. Retail store name is CSD super store, situated at Dhaka Cantonment.

The retail store is support by luxurious decoration. Divided the product on the base on segmentation like that cosmetics, chocolate, beverage food, Ingredients etc product are segment different rake. I observe my friend shopping behavior during two hours. He purchase those type of product on base on advertisement and use the product second time. The retail store has some image advertisement. When the consumers watch this ad they purchase the product base on subconscious mind. The retail store provides trolley as a result my friend carry the product easily. My friend are use of credit card they also provide the credit card facility. Another...