Ethics a Major Mangement Concept

ASSIGNMENT 1

Marketing Concept : ETHICS

TITLE :- GOOD ETHICS IS GOOD BUSINESS

TABLE OF CONTENTS

1- Introduction

2- Management Concept

3- Summary of the article

4- Discussion of the article

5- Ethics-A major factor

6- Good ethics is good business

7- Bibliography

INTRODUCTION:-

TOPIC :- BRILLIANT CAREER ENDS IN SHAME FOR DJ`S EX-CHEIF.

STATEMENT OF PURPOSE :- IMPORTANCE OF ETHICS FOR AN ORGANIZATION

David Jones is not only Australia's oldest department store, but the oldest department store in the world still trading under its original name.DJ`s ex-cheif Mark Mcines brilliant career ends in shame due to an unappropriate behaviour with a female employe Kristy Fraser Kirk.This incident caused a great damage to the brand`s name causing a share fall of 4.7 %.Mcines recieved a staturatory entitlements worth of $445,421 and a settlement payment of $1.5 million-less than he was contractually entitled to.

The articles influences upon the great importance of ethics,codes and conduct. Business ethics is especially important in dealing with customers. Maintaining integrity in the customer facing side of your business is crucial to building client relationships, to assisting the overall branding efforts. Likewise, it's an important step in minimising returns and protecting business goodwill, which will have a tangible effect on the success or otherwise of your business.

On the administrative and strategic side of your business, it's also important to adopt an ethical approach which takes account of your various responsibilities as a business - to shareholders, employees and the community at large. Embracing these concepts of ethics as part of the way you do business is vital to ensuring your run an honest, successful business with the potential to grow and develop over time, and is one way of ensuring that you develop relationships across all aspects of your business that are...