Lenovo

The Case

Lenovo Way-out

Relationships

Lenovo is one of the world’s largest makers of personal computers. ｆｏｒｍed by Lenovo Group’s acquisition of the ｆｏｒｍer IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. The mission of the company is to provide businesses and consumers with smarter ways to be productive and competitive and to enhance their personal lives. Operating in more than 60 countries, we are dedicated to serving the needs of customers, partners, investors, employees and local communities with a business model that is based on:

＆＃8226; Innovation

＆＃8226; Operational efficiency

＆＃8226; Customer satisfaction

＆＃8226; Sustainability

Innovation: New World, New Thinking

Heritage

Lenovo came about as the result of the merger of two of the most storied companies in technology and business: Legend Holdings in China and IBM’s Personal Computing Division in the United States. The merger was heralded as a watershed event in global business with the potential for integrating two disparate cultures, languages, processes and markets.

As a result, Lenovo embodies the unique market possibilities in combining the best of East and West -- joining North American and China-based technology players in the creation of a unified global PC leader with growing market positions in developed and emerging markets alike. With more than ＄16 billion in annual revenue, Lenovo’s market strength spans not only market geographies but also the world’s consumer and business PC markets.

Lenovo: New World, New Thinking

Lenovo’s heritage in both emerging and developed markets has resulted in a business model based on a concept and strategy called “worldsourcing” – where its ideas, operations and resources are literally borderless and mobile. The result: new thinking for a new world, bringing innovation to businesses and consumers alike.

The company...