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Various Elements of macro marketing environment are

1) Demography : It is the composition of the population includes Age, Gender, Family size, education

Various illustrations are

1) HMT Tractor when launched in Vietnam failed because average height in Vietnam was less so they have to decrease the height of tractor but after that when they launched same tractor in Kenya, they have to again increase the size of tractor because average height in Kenya was 6.2 ft.

2) Allon Solly launched a new range for working women.

3) Philips when launched hand shavers in Japan failed because the palm size of Japanese was comparatively small.

4) In India life insurance plan is more popular because average age of Indian is less and in Japan pension plans are more popular as average age is much more.

5) In Germany weight of surf packet is 3.5 kg whereas in Britain weight of surf packet is .5 kg. This is because Germans hate shopping and British love it. Britishers need reason for shopping.

6) When Maruti launched Zen in Belgium, it failed because in Europe people look for heating system in cars due to 4 months of intence chill.

7) Bajaj launched its pro biking segment bikes to attract youngsters to purchase to products.

8) Pepsi in India came up with concept of youngistan. They launched “Pepsi My can” for youth. It is because % of people in this segment forms the major part of population.

9) Titan launches fastrack in India for youth to target the huge youth % of population.

2) Social cultural: This aspect takes into consideration the nature of the target market in relation with socio cultural factors eg Culture, Sub-Culture, Social Class, Religion, Values etc.

Various illustrations are

1) McDonalds rename the name of Ronald Donald to “suk suk” in some countries because those people can’t pronounce the original name.

2) Thumbs up comes in green color can in Islamic countries to relate to their religion....