Slim Genics Case Analysis

Running Head: MARKETING PLAN

Marketing Plan: SlimGenics

Tamika Bills

Jeannie Cruze

Sgynman Gibbs

MBA 533: Marketing Health Services

Jones International University

Dr. Anthony Mullen

Marketing Plan: SlimGenics

Obesity is a major risk factor for cardiovascular disease, certain types of cancer, and type 2 diabetes. “Overweight and obese people have an increased incidence of heart disease, and thus fall victim to heart attack, congestive heart failure, sudden cardiac death, angina, and abnormal heart rhythm more often than those that maintain a healthy body mass index... More than 80 percent of people with Type 2 diabetes, the most common form of the disease, are obese or overweight.” (www.obesityinamerica.org)

According to the CDC website, during the past 20 years there has been a dramatic increase in obesity in the United States. In 2009, only Colorado and the District of Columbia had a prevalence of obesity less than 20%. Thirty-three states had a prevalence equal to or greater than 25% and nine of these states had a prevalence of obesity equal to or greater than 30%. (www.cdc.gov/obesity/data/trends.html)

Below is an animated map that illustrates the United States obesity prevalence from 1985 through 2009:

So the question is, how do we fight this epidemic? SlimGenics just may be the answer. SlimGenics opened its doors in 2004 as an alternative, more cost effective approach to Weight Watchers; it is a service provided to address the growing obesity population in the U.S. through education. This program is “based on the biological science of thermogenics, a pragmatic and scientifically proven process that enables and promotes fat burning.” (www.slimgenics.com) At SlimGenics a personalized and customized weight reduction plan is developed for each individual, incorporating healthy eating habits into an individual’s lifestyle to promote long term weight control. To further assist in the weight loss endeavor, counselors are available to...