Feasib Study

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Pages: 78

Category: Business and Industry

Date Submitted: 01/05/2011 07:25 AM

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Executive Summary

A. Market Study

Food and parties have been a part of the culture of the Filipino. Filipino have always been a food lover, be it traditional food or food from another country. Hot is an adjective word that means having or giving off heat; having a high temperature; showing intense; requiring immediate delivery or correspondence; demanding priority. Spot is a noun word that means a place or locality; a specific position in a sequence. The owners chose this name because of the very reason that it is catchy and the word itself is explainable; it will be easily understood by their chosen target markets. Also, the owners thought of using this name because their main mission is to serve their customers with products that are warm and fresh.

It features a variety of menu such as salads, pasta, hamburgers, rice meals, desserts and beverages hot or cold, alcoholic or non-alcoholic. It is also known for having the best ambiance having a laid back style with a twist of modernized furniture. Rest assured that Hotspot bar restaurant will maintain its security well. Hotspot bar and restaurant is an establishment that is very flexible and in its operations, it will make sure to cater to the needs and wants of every individual of all ages.

B. Technical Study

Burgers was introduced to the Philippines by the Americans, since then the Filipinos are fond of eating burgers. Hotspot bar and restaurant wants to be known for their best tasting burgers but they also offer a wide range of food from their appetizers to the beverages that they offer like it’s house blend iced teas and milkshakes. Since Hotspot bar and restaurant opens like a bar during the night we also offer alcoholic beverages for those who drink and party. All products are offered at their reasonable prices.

The entire bar and restaurant space is 304 square meters. The seating capacity of the bar would be 62 (10tables x 4chairs; 12tables x 2chairs) in the morning, and since there...