The Advertising Plan for Teenage Boy Magazine

266 APPLIED ADVERTISING

The advertising plan for teenage boy magazine

09/03/2010 |

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Table of Contents

EXECUTIVE SUMMARY 4

SECONDARY DATA 5

FIG 1: UK retail sales of teenage magazines, by volume and value, 2002-12 5

FIG 2: NUMBER OF TEENAGE MAGAZINE TITLES IN UK 2002-2008 6

OVERALL 6

FIG 3: LEADING SOCIAL NETWORKS IN UK, 2007 7

PRIMARY RESEARCH 8

FIG: 4 9

FIG: 5 9

FIG: 6 10

FIG: 7 10

FIG: 8 10

BRAND NAME 12

BRAND IMAGE 13

BENEFITS OF A BRAND IMAGE 14

CREATING THE BRAND IMAGE 14

UNIQUE SELLING POINT 14

POSITIONING 15

FIG: 4 POSITIONING MAP 16

TARGETING STRATEGY 17

CONSUMER CHARACTERISTIC 17

IMPACT OF MEDIA CONSUMPTION 18

SCHEDULING STRATEGIES FOR OUR ADVERTISING CAMPAIGNS 22

The approach that we are going to use for our campaign is the continuous approach. This is associated with reminding customers and extends the time frame of the advertising messages for a long time and provides the continuity of the message. We decided to use this approach because we believe that our product’s demand is constant and there is likely to be a long purchase cycle. (Hollansen, 2001). 22

REFERENCES 23

JOURNALS 24

WEBSITES 24

APPENDIX 1 26

APPENDIX 2 27

APPENDIX 3 28

APPENDIX 4 29

APPENDIX 5 30

APPENDIX 6 31

APPENDIX 7 32

APPENDIX 8 33

EXECUTIVE SUMMARY

The magazine will be aimed at 16-19 year old boys who are now classed as teenagers. The information on the magazine will need to appeal and connect to the targeted audiences. The name of the magazine is Teen Nitro an interactive monthly magazine written in English. Its mission is to entertain and educate teens. Teen Nitro contains celebrity news and projects, which will feature everyday life stories, sports profile, behind the scenes, movies reviews, pictures of various teens, interviews, news and games, webmail, competition, cars, women, music, gadgets, lifestyle,...