Swot Analysis Kaiser Permanente

Market Analysis of Kaiser Permanente’s Performance and Strategy for the Future

American Intercontinental University

HCM310-1004A-01: The Health Care Industry

Abstract

Strengths, weaknesses, opportunities and threats or SWOT, refers to a process used by businesses to analyze the external and internal environments and to identify opportunities presented in the marketplace. It is also an assessment of the organization’s strengths and weaknesses in the development of a strategy for minimizing the threat and maximizing opportunities (SWOT analysis, 2004). This paper will discuss Kaiser Permanente’s strategic management plan, using SWOT, and will provide a summary of the organization’s overall strategy, identify limitations, and the affect of their plan on the healthcare industry.

Market Analysis of Kaiser Permanente’s Performance and Strategy for the Future

Improving existing capacities in relation to information systems and service delivery means finding the inefficiencies and mismatches, collecting and examining evidence based data, and creating a strategy that provides winning opportunities. This involves rethinking care, restructuring care, and retraining staff for collaborative care. Kaiser Permanente defines “value” as care-coordinated teamwork, choice, shared decision-making, shared responsibility, promotion of primary care and patient-centered use of Information Technology (IT) (“Innovative web based tool,” 2010). One of the methods for assessing the organization and developing a strategy for the future is through the analysis of the company by means of SWOT. The analysis below is specific to Kaiser Foundation Health Plan of the Northwest Region and is strictly hypothetical. Research was limited due to the current privileged and confidential status of the organization’s SWOT analysis for 2011. In addition, accessibility to published information for prior years could not be obtained due to cost constraints associated with purchasing the...