Stc Closing Gaps

INTRODUCTION

Nowadays, Companies are striving to get the customer satesfaction.therefore; they started to do several procedures to achieve the customer satisfaction. They try to remove or shorten the gap between the service provided and the customer satisfaction. In this report, we will take a look on how stc (Saudi Telecom Company) faces the gap and how it deals with it. The report will first give overview on STC. Then, will show the gaps and how STC removed or closed it. Finally, there will be a conclusion at the end of this report.

About STC

Saudi Telecom Company was incorporated in 1998. STC is the leading national provider of telecommunication services in the Kingdom of Saudi Arabia. The company is working continuously to fulfill and satisfy the market requirements, keeping pace with the emerging technologies in the telecommunications sector and satisfying its customer's needs. STC has put in its consideration that, this is the way to reinforce its position and identity in view of a changing world where the role and usage of telecommunications became more significant.

Accordingly, STC adopted a challenging program aiming to transform its business from government system to the recognized commercial business standards. The company has developed clear strategies focusing on internal re-organization, re-skilling and development of its staff, enhancement of its internal processes and studying its customers’ needs and requirements while continuing carrying out its national and social duties and responsibilities.

Believing in the importance of its customers and fulfillment of their needs, STC has recently adopted its FORWARD Strategy that aims to support and re-enforce its competitive position. Based on this strategy, STC strives to enhance customer- centric culture in all its business aspects

Closing the gaps

STC had faced obstacles in the way to reach customer satisfaction. It had problems that extended or expanded the gap. So, they went throw the...