Submitted by: Submitted by rishabhrakhecha
Views: 454
Words: 3269
Pages: 14
Category: Business and Industry
Date Submitted: 01/09/2011 03:25 AM
BREW’S CRUISE
A Microbrewery Pub
Framework
* Executive Summary
* Mission
* Keys to Success
* Company Summary
* Company Ownership
* Personnel Plan
* Brewpub Description
* The Market
* The Competition
* Objectives
* SWOT Analysis
* Marketing Strategy
* Product
* Place
* Price
* Promotion
* Start-up Structure and Cost
* Quality Control
BREW’S CRUISE
A Microbrewery Pub
Executive Summary
Brew’s Cruise is a specialty beer tavern located in Chandigarh.Brew’s Cruise will be serving a constantly rotating line-up of premium, unique microbrews for the discerning beer lovers.
Brewpubs and microbreweries are growing tremendously in popularity in metros. After meeting all requirements in a site assessment survey, the location of Brew’s Cruise should provide a great marketing opportunity
The USP is the freshness of the beer which will be brewed in front of the customer.
Since most pre packed beers taste the same and don’t accommodate local or regional specialties / varieties of beer, the fresh frothy brew and its heady aroma will provide a kick which is hard to replicate.
Mission
Brew’s Cruise is dedicated to bringing patrons a cool and classy drinking experience like no other. With an eclectic array of homebrewed beers and great food, everyone will be able to find something they like.
Keys to Success
The keys to the success of Brew’s Cruise can be summarized by the following points:
* Maintain good relationships with reliable beer distributors.
* Well-designed bar with a unique and entertaining atmosphere.
* Quality entertainment.
* Repeat customers
Tag Line
We brew for you.
Company Summary
Brew’s Cruise, which will be located in Sector – 26 in Chandigarh, will offer the community a classy bar with unique beers on tap. Brew’s Cruise will also provide customers with an...