Business

SABMiller case study 2009.

20207133

Introduction:

SABMiller (SAB) plc is the second largest brewers in the world with brewing interests or distribution agreements in over 75 countries across six continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands also SABMiller is one of the world’s largest bottlers of Coca-Cola products. (The SAB Miller, 2009)

Exhibit below provides a summary scope of SABMiller operation today. (Below figures refer to year ended 31 March 2009)

Source: www.sabmiller.com

The purpose of this report is to discuss the strategic position of SABMiller in 2009 (SWOT analysis), the SABMiller acquisition strategy in particular the acquisition of Miller in 2002 along with issues rose in acquisition. It will also set out to recommend a strategic development plan for future.

The strategic position of SABMiller in 2009

Understanding the strategic position is concerned with identifying the impact on strategy of the external environment, an organisation’s strategic capability (resource and competent) and the expectations and influence of stakeholders. (Johnson & schools & Whittington, 2008)

The strategic position that SABMiller has chosen to follow is to continue to protect and further develop its operations, whilst investing for growth in its international beer business, several acquisitions in last few years have given them a wide geographical spread which allows them to capture new growth in developing markets and value growth as consumers around the world trade up from economy to mainstream and premium brands.

Exhibits below summarise SABMiller Group growth performance today.

Source: SABMiller annual report 2008.

Source: Euromonitor International, SABMiller Plc in beer 2009.

To analysis better understanding of the current position of SABMiller examination will be done regarding...