Audience Analysis Paper

Audience Analysis Paper

Kiana B. Brown

COM/285

December 14, 2010

Professor Karen Bernoudy

Audience Analysis Paper

This paper will summarize the distinctiveness of the audience that a salesperson must believe when presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. This essay will include what statement channels are suitable for this sales meeting and what are a few considerations to be mindful of when addressing an audience with diversity. Lastly, I will conclude with how a salesperson ensures that the message they give is effective to the group attending the meeting and how effective communication is in the workplace. The importance of good communication in business, in the specific job position of salesperson, communication is still more significant because of the interface the job requires and because the objective of the communication they suggest to influence others.   Therefore, salespersons must always recognize their audience, meaning they must understand who they are, what group they belong to, what their needs are as well as what ideals they hold.   Learning and understanding these essential tidbits will help in understanding any audience’s motivations. Thereby, giving a salesperson the tools to outline the message to reach them or prep the product and or service for sale if that is the intention of the message. When presenting a quarterly sales meeting to a group, he/she must take into consideration the diversity of their audience. For example, characteristics are but not limited to gender, race, religion, age, sexual origin, ethnicity, and physical abilities. A salesperson may want to talk about diverse sections mainly face to face presentations which, are common in sales and generally involve speaking to a large group of individuals. Another example of face to face presentation might may, power point presentation to a group of people from a company that has...