Millat Tractors Ltd Ife, Efe Matrix

STRATEGIC MANAGEMENT

MILLAT TRACTORS LIMITED

SUBMITTED TO:

SIR AITZAZ KHURSHED

SUBMITTED BY:

UMAIR SIDDIQUI L1S13MBAM2034

HASNAIN HAIDER L1S13MBAM2007

AROOSA AKRAM L1S13MBAM2039

BILAL MAZHAR L1S13MBAM2013

DANISH AHSAN L1S13MBAM2053

MILLAT TRACTORS LIMITED

Brief Introduction

Millat Tractors Limited engages in the assembly, manufacture, sale, and export of agricultural tractors, implements, and multi application products in Pakistan. It offers a range of tractors from 50 horse power (hp) to 85 hp; diesel engines; diesel generating sets and prime movers; and forklift trucks. It also provides agricultural implements, such as various types of ploughs, farm trailers, lawn mowers, jib cranes, and agricultural loaders. In addition, it provides after-sales services. Further, the company, through its subsidiary, Millat Industrial Products Limited, manufactures vehicles, industrial and domestic batteries, cells, and components. It offers its products through dealers. Millat Tractors Limited was founded in 1964 and is headquartered in Lahore, Pakistan.

External Factors Evaluation Matrix

| Opportunities | Weight | Rating | Weighted Score |

1 | Economical growth giving buying power to Farmers | .10 | 3 | .30 |

2 | Increased demand for Spare Parts | .12 | 3 | .36 |

3 | Qualitry Spare Parts demand in international market | .11 | 2 | .22 |

4 | Expected Relief for Tractor Loans | .09 | 3 | .27 |

5 | Duty on import of CBU (complete build up) tractors | .08 | 2 | .16 |

| Threats | | | |

1 | Declining Sales Forcast | .13 | 3 | .39 |

2 | Restricted Loaning to Farmers | .12 | 2 | .24 |

3 | Expected increase in Sales Tax | .08 | 2 | .16 |

4 | Climatical Disasters (floods, storms, earthquakes etc.) | .08 | 2 | .16 |

5 | Energy Crisis | .08 | 3 | .24 |

| Total | 1 | | 2.5 |

OPPORTUNITIES

1. Economical growth giving buying power to Farmers

Pakistan’s economy on the other hand has flourished and achieved 4.1% growth in the...