Prostate Cancer

Competition

           The level of competition of a fitness gym is quite a number in Bacolod. There are gyms just around the city that offers average services and equipment but the competition are mostly being played by known and established gyms such as Sam’s Slim Gym, D’ Avenue Gym, President’s and Shape Up.

The existing counterparts of our business are located at key areas such as schools, convenience stores, commercial complexes and gasoline stations. Although our competitors have already established their name in the local business scene through the years, it is still not difficult to penetrate the market, especially with our fitness gym that is new, reliable and with a wholesome image, which will offer customer satisfaction and promising gym instructors.

Our business has also studied the competitive pricing of our business' services which is a big factor to attract our anticipated large scale target market.

Market Analysis

Opportunities

* Results-orientated approach to attracting and maintaining customers.

* A well-researched, detailed health wellness program that is long-term in focus.

* Intensively trained staff.

* Participation within a growing market.

* The large increase in clients that follows with the acceptance of program by a single company.

* The ability to leverage future quantitative analysis that supports the contention that long-term wellness programs have a significant, positive impact on a business’ bottom line.

Threats

* High costs associated with customized, personal service.

* The inability to work on a high volume business model.

* The costs of attracting a large corporate client.

* Lack of immunity to an economic downturn.

* Potential competition from larger, well established competitors.

* A change in society where the individual begins to take far more responsibility for his/her health maintenance.

Specific Marketing Objectives

The primary objective is to position Diamond Fitness Gym...