Communication Integration Processes and Evaluation

COM2602Integrated Organisational CommunicationCommunication integration processes and evaluation TABLE OF CONTENTS PAGE 1 INTRODUCTION 31.1 Implementing the ten drivers of integrating communication 31.2 The three models of corporate identity integration 51.2.1 Uniformity model 51.2.2 Endorsement model 61.2.3 Variety model 62.1 Three dimensions of integrated communication evaluation 62.2 Integrated marketing (IM) audit and the stakeholder relationship audit 7 2.2.1 The uses of the IM audit and stakeholder relationship audit 7 2.2.2 Organisational benefits of the IM audit and stakeholder relationship audit 7 2.3 Measuring integration using traditional and online research methods 72.4 Ehlers communication model in formulating communication integration 82.5 Measuring communication integration; a holistic approach 93 CONCLUSION 10SOURCES CONSULTED...