Bus 475 Version 4 (Integrated Business Topics) Complete Course

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Week 2 - Strategic Plan, Part I: Conceptualizing a Business

Individual Assignment: Strategic Plan, Part I: Conceptualizing a Business

Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

o Analyze how the vision, mission, and values guide the organization’s strategic direction.

o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

BUS 475 - Week 3 - Strategic Plan, Part II: SWOTT Analysis

Individual Assignment: Strategic Plan, Part II: SWOTT Analysis

Conduct an internal and external environmental analysis for your proposed business.

Discuss with your Learning Team the forces and trends below that must be taken into consideration while developing a strategic plan. Given today’s business environment and each Learning Team members’ selected business idea, provide a list of the lessons learned from your Learning Team’s discussion for each of the items listed below. Use this discussion to complete this assignment.

Create a SWOTT table summarizing your findings. Your environmental...